There are several shopping areas to mention in Stockholm.
- Gamla Stan (the old town) has plenty of small stores selling souvenirs, art, handicraft and other items mainly geared towards tourists. Although there are a number of tourist traps with tacky, grossly overpriced merchandise, especially on Västerlånggatan, you can also find nice and interesting stuff. If you want a calmer experience, try Österlånggatan or any of the other streets. From late November, Stockholm's most well-known Christmas market takes place at Stortorget (open daily 11AM-6PM).
- Drottninggatan is a pedestrianised street starting at the Riksbron bridge to Gamla Stan and continuing north up to the Observatorielunden park. The section south of the Sergels torg square is a typical tourist trap, dominated by stores selling tourist souvenirs and cheap clothes, and bland and bleak restaurants. Between Sergels Torg and Kungsgatan you will find the Åhléns and PUB department stores, as well as flagship stores for some national and international clothing chains. North of Kungsgatan, there are more cafés, restaurants and smaller stores.
- Norrmalmstorg, Biblioteksgatan and the southern end of Birger Jarlsgatan, together with crossing streets and the Sturegallerian shopping centre on Stureplan, form the most upscale shopping area in the city, with brands like Emporio Armani (Biblioteksgatan 3, +46 8 678 79 80), Gucci (Birger Jarlsgatan 1, +46 8 545 005 44), Hugo Boss (Birger Jarlsgatan 28, +46 8 611 42 40, Karen Millen (Biblioteksgatan 7, +46 8 611 57 06) and Louis Vuitton (Birger Jarlsgatan 17 A, +46 8 611 92 00).
- Götgatsbacken, the northernmost section of Götgatan on Södermalm, is perhaps best known for its nightlife, but also has lots of clothes stores with different profiles, including a new, small shopping centre called Bruno.
- The SoFo district, the cleverly rebranded area south of eastern Södermalm's Folkungagatan, has lots of designer clothes and design shops, as well as cafés and restaurants.
- Stockholm Quality Outlet, Majorsvägen 2-4, Järfälla (Commuter train to Jakobsberg and then bus 567). Open M-F 11AM-8PM, Sa 10AM-5PM, Su 11AM-5PM. Close to one of Stockholm's two IKEA stores, in the suburb Barkarby, rather far out northwest of the city center, you will find a factory outlet village that claims to be the first and biggest in the Nordic countries, and promises prices 30 to 60 percent lower than in the city center stores.