This summer, Jerusalem and the Israeli Opera will be making history. They will be infusing Israel's capital with classic culture by hosting the first Jerusalem Opera festival, featuring a production of Donizetti’s popular operatic comedy, L’elisir d’amore along with many other operas geared to expand the audience of attendees.
As one of the flagship events of the city this summer, the Opera is sure to attract a unique audience of tourists and residents.
With all this, it's no secret that the opera speaks to a niche audience. Only a small segment of people appreciate the classic form of song and entertainment.
How is Jerusalem marketing the opera back to the masses?
The answer is in the product itself, music. Music has that inate ability to reach, inspire and motivate. It's global and it speaks to everyone.
The Jerusalem Opera festival will feature a range of intellectually-demanding operas giving recognition to the global community that have contributed to the long term success of opera. And, while the main performances will be the classic form of opera, the supplemental performances are geared to cast a wider net on the definition of opera.
What are a few of the 'operas' that will be included in the Jerusalem Opera Festival?
A Celebration of the Italian Opera
The Museum of Italian Jewish Art will be paying tribute to the Italian Opera by performing arias and duets from works by Verdi, Puchini, Donizzeti and Rossini, including Madame Butterfly, La Traviata, L’elisir d’amore, Il trovatore (The Troubadour), The Barber of Seville and many more.
"When Pushkin met Tchaikovsky"
Israeli Opera soloists will perform the stories of Pushkin set to the arias and ensembles of Tchaikovsky’s Eugene Onegin, Pique Dame and other Russian musical works.
Baroque Concert - The British Orpheus
The Jerusalem Baroque Orchestra soloists and guest singers will perform a program of music by Henry Purcell, Daniel Purcell and John Blow.
From the Opera to Broadway
Soloists from the Israeli Opera will sing the beloved arias and popular songs from classic operas and Broadway musicals, such as Carmen, Oliver, Les Misérables, The Marriage of Figaro, The Barber of Seville and more.
Opera for the Whole Family
The ideal way to introduce children to the world of opera is to take the classical fairy tales and familiar children's stories and preform them in a fun, family-friendly environment.
Fairy Tales of the Opera
Take a fascinating journey through the world of operatic legends as soloists from the Israeli Opera dress up and perform The Magic Flute, Cinderella, Hansel and Gretel and Alice and Wonderland. Stick around after the show to meet the characters from the stories.
Cinderella for All
Soloists from the Israeli Opera will dress up in costume to perform a Gioachino Rossini’s version of the famous tale of Cinderella.
In addition to the amazing performances, the Jeruslaem Opera Festival is also changing the image of the opera by keeping the cost of tickets within a reasonable range (average $40-$60). further promoting the idea that the opera and classical music can be appreciated by everyone.
The Opera Festival in Jerusalem will certainly bring a new class of tourists to the city. It seems that Jerusalem is clearly setting the stage for a top-tiered summer of festivals, events and cultural performances.