ITB Guide For Industry and Travel Influencers

ITB Guide For Industry and Travel Influencers

Welcome to Berlin! Welcome to ITB!

ITB is the biggest and also one of the most important travel trade fairs in the world. And no, it's not just for the German market, it's international!

First timers will find it simply massive and overwhelming! Others who have been before will find it huge and stressful, especially if you are not organized!

For us, ITB is a Must-Go!    9 - 13 March 2016!

The world is represented in 26 halls and many halls provide 3 to 4 levels! There are even 3, 4 different bus lines, bringing people from hall to hall on different routes!

It's easy to get lost. I've used the ITB app (android / apple) to find my way along successfully. But you should try to be more organized, especially if you want to meet people. Before making any appointments, take a look on the map and see in which hall which country is located. Keep in mind that it can take up to 30 minutes to reach your next appointment! So leave time between appointments and do not make too many per day. Or be smart of how you set up the next appointment and try to have the next appointment close to the hall of your first one.

Tip: Take a shortcut through the park to get to your next meeting. The park lies in the center of the exhibition and by using it, you don't have to push through crowds. It's also easier to find your way along, as each hall got huge signs on their walls.

ITB is not just a must for the industry, but should as well be for professional travel bloggers!

It's the fifth year now, that there is a special focus on this new and uprising industry. ITB provides many very interesting presentations, workshops and discussions. You will find most of them in the eTravel World (hall 6.1). That's also where you'll find Traveldudes and iambassador (stand 149).

 

Sessions worth attending:

Wednesday 9th:

- Story & Social: Communicating Experience and Authenticity in the Digital World
A fresh perspective on the digital positioning of tourism brands and travel product, including the following takeaways for attendees
Time: 12:00 - 12:30
Location: Hall 6.1, eTravel Lab

- Virtual 360° Reality In The Travel Industry:
The lecture presents applications and the development of virtual reality in the travel industry.
Time: 12:30 - 13:00
Location: Hall 6.1, eTravel Lab

- The Big City Challenge. When Destinations Become Part Of The Adventure
Time: 13:30 - 14:00
Location: Hall 6.1, eTravel Stage

- Much More Than Just Followers: Complete Analyses Of Social Networks For Target-Oriented Social Media Marketing
Time: 13:30 - 14:00
Location: Hall 6.1, eTravel Lab

- Influencer Marketing: Building Positive Blogger Relationships
Time: 16:00 - 16:30
Location: Hall 6.1, eTravel Lab

Evening: The Traveldudes – iambassador Travel Tweet-Up
Location: Muse - Thyme Supperclub, Immanuelkirchstraße 31, 10405 Berlin
Time: 18:00 - 22:00
Register (free): eventbrite.com/e/the-iambassador-traveldudes-itb-travel-tweet-up-tickets-21482497729

 

Thursday 10th:

- The Smart Traveler: How To Elevate Your Brand And Attract The Modern Consumer
Time: 10:30 - 11:00
Location: Hall 6.1, eTravel Lab

- Digital Transformation In Travel
Time: 12:00 - 12:45
Location: Hall 7.1a, Auditorium New York 1

- How To Reach Your Audience Despite Adblocker (Travel Dudes)
Time: 15:00 - 15:30
Location: Hall 6.1, eTravel Lab

- Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?
Time: 16:00 - 16:30
Location: Hall 6.1 eTravel Stage
 

Friday 11th:

- The Challenges Of Corporate Content And How Bloggers Can Help
Time: 10:30 - 11:00
Location: Hall 6.1, eTravel Stage

- Storytelling without words or pictures – “Emotional Information” in Travel Audio Podcasts
Time: 11:00 - 11:30
Location: Hall 6.1, eTravel Lab

- Destination Panel: Pro & Amateur Travel Blogging (Travel Dudes)
Time: 14:30 - 15:30
Location: Hall 6.1, eTravel Stage

- Snapchat: Fading Trend or The Future? How Can You Use It to Expand Your Brand?
Time: 15:30-16:00
Location: Hall 6.1, eTravel Stage

- Interactive Debate: The Future Of Digital Tourism
Time: 16:15 - 16:45
Location: Hall 7.1a, Auditorium New York 1

 

Tip: Arrive on Tuesday to join Travel Massive, but also to be at ITB from the first day! The first three days it's not open to the public and you can move from hall to hall much faster. But that's also when the right people are still at the exhibition. Many leave already on Friday, before ITB opens its doors to the public. Then it gets mad and don't even try to have any successful meetings. At the stands you will mainly find hostesses and if you should have organized a meeting upfront, your opposite will be exhausted and tired of the days before... just like you. And you do want to meet them to do business, right?

Planet Her Photography Exhibition: Daniel Noll and Audrey Scott from Uncornered Market take you a photo-jounalistic journey around the world, from Ethiopia to Tajikistan, to celebrate women of the world and to explore their strength, resourcefulness, and resilience through their images and the stories behind them. 
8-13 March, Linienstraße 148 Berlin Mitte. More info: facebook.com/events/....

Where to stay: There are many great districts to discover a bit more of Berlin, while you visit the ITB. But expect heavy traffic when going or leaving ITB. There are a few hotels providing an ITB shuttle service! Find them here. But there are as well many apartments to rent, hostels, boutique hotels and b&b's.

 

For you:

Travel blogging and social media is new to you and your business, but you are interested to work with top travel influencers? Or you already got experience, realize the potential and would like to heave your campaigns and strategies to the next level? Or you are a travel blogger, but are now at a point to take the next steps, looking for a strong partner?

Then contact us and visit Traveldudes and iambassador at our stand (149) in the eTravel World (hall 6.1) and also join the different presentations above.

 

THE ITB SPEED NETWORKING GUIDE:

When: 10 + 11 March at 4:30 - 6:00 pm
Where: City Cube Level B
Who: Exhibitors of ITB Berlin 2016 + accredited bloggers
Info: itb-berlin.de/en/Visitors/TradeVisitors/Blogger

How to Speed Date for bloggers

1. Before signing up to participate, know what exhibitors want to achieve from the ITB Blogger Speed Dating. Exhibitors want to meet people that might want to communicate content about a destination or their business as well as support for their social media activities.

2. Once you receive the Log-In for the matching tool fill out your profile fully. Speed dating is a two-way decision. You need sponsors who are interested in working with what you want to do and provide. Exhibitors want to meet their marketing and promotion needs. The more information you provide about your blog and yourself, the better for both sides.

3. Spend some time researching which exhibitors you want to meet with and what your aims and expectations are, before scheduling appointments. The exhibitor profiles in the matching tool will include information about the company, as well as aims of the company at the Speed Dating. You should also take a look at the exhibitor’s website in order to make a decision of whether they are the type of company you want to work with.

4. Plan your appointments carefully and cancel meetings in time, in case you can not keep the appointment.

5. Register yourself as a blogger at the Virtual Market Place to schedule additional meetings beforehand or to plan follow-up meetings with the industry more easily.
www.itb-berlin.com/networking

6. Formulate questions and your interests for the meetings beforehand to use your 8minutes-slots in the most effective way.

 

How to Speed Date for exhibitors

1. Before signing up to participate, know what bloggers want to achieve from speed dating. Bloggers want to meet people that they might partner with on future projects. Project types may include: the exchange of travel for content on their blog about the location or company; finding companies that want to purchase photography, video or written content; being hired to assist the company’s social media efforts and types of projects of that nature.

2. Once you receive the Log-In for the matching tool, fill out your profile fully. Speed dating is a two-way decision. You need bloggers that meet your marketing and promotion needs, but bloggers are also looking for potential industry sponsors connected to what they want to do and provide. The more information you provide about your business and expectations, the better for both sides.

3. Spend some time researching which bloggers you want to meet with and target groups you want to reach, before scheduling appointments. Their profiles on the matching tool will include information about where their readers come from and what types of things they write about. You should also take a look at their websites and possibly also their Facebook Fan pages or Twitter feeds, in order to make a determination of whether they are the type of person you want to work with. 

4. Please include a second contact person of your company in your planning. This person could support you during the ITB Blogger Speed Dating or can act in your place if necessary.

5. Plan your appointments carefully and cancel meetings in time, in case you can not keep the appointment.

6. Register yourself at the Virtual Market Place to schedule additional meetings beforehand or to plan follow-up meetings with the bloggers more easily. Please see
www.itb-berlin.com/networking 

7. Formulate questions and your interests for the meetings beforehand to use your 8minutes-slots in the most effective way.

8. If you have any questions or want more information about any particular blogger, it is perfectly acceptable to contact them directly.