Cabs are abundant throughout the city. If you are walking into Tijuana via the San Ysidro border crossing, you will be immediately confronted with a massive array of yellow cabs waiting to take you into downtown. This group of cab drivers are conveniently located, but be sure to negotiate a price before jumping into a cab. You should pay no more than $5 in normal traffic to get from the border to the downtown area.
If you exit the border area by taking a right instead of going straight ahead to the taxi stand, then walk toward town after crossing the street, you will encounter the Taxi Libre taxi stand, which will generally cost half as much as a yellow cab would charge.
Throughout the city, cab drivers stand on the sidewalks and solicit customers. It is almost impossible to avoid them, so finding a cab should never be a problem. Yellow cabs do not have meters, so agree with your driver in advance what the cost will be. Taxi Libre, white with red stripe, cabs have meters and are cheaper than yellow cabs, though you might have to remind the driver to use the meter.
Be aware that when taking a Yellow Cab to a specific location, the drivers may tell you that the restaurant or bar you asked for is closed, and conveniently offer an alternative. This is almost always untrue, and the taxi driver is attempting to divert you to a business where he will receive a commission for delivering passengers. The driver may alternately tell you that "company rules" say that all rides to a given area can only take passengers to certain businesses, to achieve the same result. Taxi Libre drivers do not engage in this practice, as they are independent contractors, and do not have the commission structure that Yellow Cabs do.
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Based on a work at Wikitravel.org & Traveldudes.org.